Glazed & Grateful: A Realtor’s Recipe for Genuine Connection
- Maddox Garcia
- Jun 2
- 3 min read
If you know me, you know I’ll never turn down a warm donut and a good conversation. And with National Donut Day falling on June 6th, I thought it was the perfect excuse to remind y’all just how powerful the small gestures can be in real estate.
Let’s be honest—this business isn’t just about contracts and comps. It’s about connection. The kind of connection that sticks, long after the ink dries and the keys change hands. And sometimes, all it takes to make that connection a little sweeter is a box of fresh, local donuts and a sincere, “Hey, I’ve been thinking of you.”
🍩 Sprinkle in Some Sincerity
Want to stand out this week? Partner with a popular local donut shop—like Granny’s Donuts in High Point or Doozie Donuts in Greensboro—and sponsor a National Donut Day giveaway. Set up a small table with a simple raffle: free donuts for a year, a dozen a month, or a donut party delivered to the winner’s office.
Promote it on social media and in your email list: “Enter to win a year’s worth of sweet treats! Sponsored by your favorite local Realtor® (that’s me!) and [Donut Shop Name].”
The best part? You’ll drive foot traffic to a local business, gather fresh contacts, and be seen as someone who supports the community—not just sells in it.
🍩 The Sweet Science of Staying Top-of-Mind
We live in a world where folks are bombarded with digital everything—emails, ads, reminders, notifications. And yet, what do people remember most? A real moment with a real person.
Showing up with donuts might seem small, even a little silly. But it says something loud and clear: “I thought of you.” And that’s the kind of thing that sticks. Attach a quick note: “Happy National Donut Day! Just a little something sweet to say thanks for being part of my real estate circle.”
No pitch. No flyer. Just presence. That’s what people remember. People talk about it. They snap a picture. They tell their friends. Because it’s not just about donuts—it’s about being the kind of agent who shows up with heart. Not just when it’s time to sign, but in between the milestones too. That’s how you go from being an agent to being their agent.
🍩 Honey, Host a Pop-In!
Want to sprinkle in a little extra value for your sphere? Host a “Home Talk & Honey Glaze” pop-in—a casual gathering with donuts, friendly faces, and a few smart home tips.
Invite your past clients, neighbors, and folks in your sphere to stop by for a quick bite and a laid-back mini-session on budget-friendly ways to update their homes. Think easy curb appeal wins, paint color refreshes, lighting upgrades—simple changes that can make a big impact, whether they’re staying put or starting to dream about selling.
You’re not pushing for a deal—you’re positioning yourself as a resource. Someone who brings value, not just business cards. Add in a few printed tip sheets or ask your favorite vendor connections to include their info packets, and you’ve given them more than a donut. You’ve given them a reason to trust you and their community.
And trust me, that sticks a lot longer than a chocolate glaze.
🍩 Bringing It Home
Donuts may be fun, but this is meaningful work: building a brand rooted in heart, consistency, and genuine care. That’s the kind of agent folks remember—not just at closing, but years down the road when someone asks, “Do you know a good Realtor?”
So go ahead—use Donut Day as your reason to reconnect. Brighten someone’s day. Show up with sweetness, sincerity, and a smile. Because in a business built on trust, it’s the small, thoughtful touches that make the biggest impact.
Here’s to sticky fingers, surprise visits, and client relationships that last longer than a honey-glazed dozen.
